Brand directions
for your review.

Direction 12 — New Direction

Monochrome Intelligence

The Platinum Intelligence brief with the bronze stripped out — that warm champagne note was reading as "boutique SaaS." Now it's near-monochrome: porcelain, mist, silver, graphite, titanium. One clean Signal Blue accent, used rarely — a live dot, a focus ring, one CTA. White-first, frosted-glass nav, hairline dividers, system font. Apple, not creative agency. Looks expensive before it explains itself.

The refinement of Directions 08–11: warmth removed entirely, the accent reduced to one restrained blue. If it ever reads slightly clinical, the cheapest fix is nudging Porcelain a touch warmer rather than reintroducing a metallic. Signal Blue is kept off small body text on purpose — contrast stays safe.

Direction 13 — New Direction

Monochrome Intelligence · Studio

Direction 12's palette, built out into a full landing page. The centrepiece is a "Choose your starting point" carousel — flip, swipe, drag, or arrow-key through five profession tones (Advisor, Counsel, Clinician, Agent, Protocol Lead), each a real studio-headshot presenter with a live chip. Then how-it-works, two feature splits, a single dark Web3 band, value-based pricing tiers, FAQ, and CTA.

The "choose your starting point" interaction keeps the industry-first reframe — the cards are tones we tune to your brand, not a stock avatar gallery. Same restraint as Direction 12: white-first, one Signal Blue accent, a single dark moment for the Web3 band.

Direction 14 — New Direction

Monochrome Intelligence · Studio II

Direction 13's full page, recombined. Under "Choose your starting point" it now uses the 3D rotating perspective carousel from Direction 11 (restyled monochrome, real studio headshots, click-centre-to-start). The "Start with your field" search panel and copy from Direction 12 are added back into the hero — so you can type your industry or flip the carousel, and the two are wired together.

Best of three: the immersive 3D card picker, the type-your-field search, and the full built-out landing page — all in the bronze-free Monochrome Intelligence palette. Picking a carousel card fills the search field and scrolls you to it.

Direction 15 — New Direction

Monochrome Intelligence · In Context

Direction 14's layout, but the presenters are now shown in context — in the office, the chambers, the clinic, the boutique, the gym, the nursery, the studio — holding the tools of the work, the way Direction 11's images do. This is the differentiator over flat talking-head services, and the page now says so directly. Nine industries in the carousel: the executive scenes (advisor, counsel, clinician, protocol-lead) were generated fresh; the property, fashion, lifestyle, fitness and sports scenes are the Direction 11 contexts brought back in.

Compare with Direction 14, which uses neutral studio headshots. Same Monochrome palette and layout; the only change is environmental, in-action imagery and the "not a talking head" messaging.

Direction 16 — Redesigned layout

In Context · Carousel-Led

A UX-led reorder of Direction 15. The dynamic 3D carousel is now the hero — it leads the page with a tight value headline, since it's the most engaging element and explains the product instantly. The "Start with your field" search drops to a slim secondary band beneath it. New messaging throughout: a presenter is a face and a personality, not just a face. Web3 heading reworked to match.

Accessibility passes from the UX review: a darker blue for small text labels (the bright Signal Blue failed contrast on white), focus-visible rings on the carousel arrows, and a prefers-reduced-motion block that stops the card float. Same nine in-context industries as Direction 15.

Direction 17 — Sales build

In Context · Offer & Pricing

Direction 16's carousel-led layout, now with real sales copy aligned to the actual deliverable. Adds a "What's in every build" section (trained identity, 10 stills, 3 talking clips, locked voice, brand bible, full rights), and a full product ladder with indicative pricing: Signature Build (from A$1,200), Managed Presence (from A$900/mo), Persona Intelligence (A$2,500 + A$750/mo), Storefront & Funnel (from A$2,500), plus a Signature Twin premium tier (from A$3,500) and Enterprise.

Copy reflects the proven deliverable from the Ava Mercer build spec — specialist-built, in-context, delivered in days, you own it, AI-disclosed. Pricing tracks business_model.md and is framed as indicative-for-scoping.

Direction 19 — Brand reskin

AAVATAI · Warm Palette

Direction 17's carousel-led sales page, restyled in the new AAVATAI brand palette — warm whites, sand & taupe, deep navy, soft/steel blue with silver-metallic accents — and a serif (Cormorant) wordmark and headings. "Warm · Human · Trustworthy · Future-Focused." Now carries the validated pricing floors from the research report.

Signature Build A$1,950 · Managed Presence A$1,200/mo · Persona Intelligence A$4,500 + A$900/mo · Storefront A$3,500 · Signature Twin A$5,000. See pricing_research.md for rationale.

Direction 20 — Dark system

AAVATAI · Dark Mode

Direction 19's full page shifted into a premium dark UI using the supplied dark token system: near-black navy base (#0F1D2D), lifted metallic-blue cards (#172A45), ivory/sand text, soft blue (#B9C8E0) reserved for calm highlights, and the metallic sheen on premium CTAs & hero only. Warm neutrals keep it human, not cold.

Same content/structure as Direction 19, dark twin. Implements the provided --color-* dark tokens, element CSS, shadows and radii.

Direction 21 — Restricted palette

AAVATAI · Blue & Silver

The dark template restricted to only the six blues & metallics — no warm neutrals. Deep Blue base, Deep Blue Metallic surfaces, Steel Blue borders, Soft Blue text/highlights, Silver Blue metallic premium CTAs, Graphite muted. A calm, monochromatic, premium silver-blue system. Premium buttons now use deep-blue text on light metallic (fixes the earlier white-on-silver contrast).

Same template as Direction 20, six-colour restriction (#0F1D2D / #172A45 / #3D5570 / #B9CBE0 / #AAB7C6 / #7D868F).

Direction 22 — Restricted light

AAVATAI · Light Blue & Silver

A LIGHT theme built only from the six blues & metallics — no warm neutrals. Soft Blue page, Silver Blue section bands, Deep Blue text, Steel Blue accents/links, and the deep metallic reserved for premium CTAs & the dark Web3 band. Airy, cool, premium — the light sibling of Direction 21.

Soft Blue #B9CBE0 base · Silver #AAB7C6 surfaces · Deep Blue #0F1D2D text · Steel #3D5570 accents.

Direction 23 — Glass finish

AAVATAI · Glass · Silver-Blue

White page with a sheer silver-blue metallic sheen as the main background finish, and frosted-glass surfaces throughout — cards, nav, sections all use translucent silver-blue fills with backdrop blur, light borders and soft inner-highlight shadows (the Apple-Vision-Pro / glassmorphism look). Deep-metallic CTAs and a smoked-glass Web3/CTA band anchor it.

Note: backdrop-filter needs a modern browser (Chrome/Safari/Edge/Firefox current); older browsers fall back to the translucent tint without the blur.

Direction 24 — Full palette glass

AAVATAI · Glass · Warm + Silver

Direction 23's glassmorphism finish with the warm half of the palette brought back in. The metallic sheen now blends ivory & sand blooms with the silver-blues; glass surfaces are warm-pearl (white→ivory) with sand borders; taupe returns for muted lines. Soft-blue/steel stay as the cool accents and the deep-metallic anchors premium. The complete "warm + human + future" AAVATAI palette, in glass.

The warm sibling of Direction 23 — same frosted-glass style, full warm-neutral + blue + silver palette balanced.

Direction 25 — Upgraded carousel

AAVATAI · Glass Showcase

Direction 24's full-palette glass, with the carousel upgraded to the "Choose your AI avatar" showcase style: tall glass cards with a full-bleed avatar photo, a numbered category, three benefit lines, and a frosted SELECT button — text over a dark scrim, the way the reference shows. Heading + subtitle added above the 3D rotator.

Same warm+silver glass as D24; only the carousel cards changed to the richer avatar-showcase layout.

Direction 26 — Reference look

AAVATAI · Cut-out Glass Showcase

Direction 25's glass showcase, now with background-removed cut-out avatar portraits so each figure floats on the frosted glass (a drop-shadow grounds them) — the clean "isolated on glass" look from the reference. Nine new studio portraits generated and cut out with rembg. The rotator is kept; the feature-split scenes stay in-context.

The cut-out sibling of Direction 25 — same warm+silver glass and showcase cards, with isolated avatar portraits.

Direction 27 — Capsule showroom

AAVATAI · 3D Avatars on Pedestals

The floating-capsule reference, realised: each persona is a 3D-rendered avatar standing on a glowing silver pedestal disc, floating free of any card on the warm+silver glass. Side podiums show only a numbered category label; the centre podium opens up with name, tagline, and SELECT. Nine new 3D-CGI avatars generated and cut out. The 3D rotator is kept.

The showroom take — holographic 3D operators on lit silver discs, exactly the capsule layout you referenced.

Direction 28 — Holographic captures

AAVATAI · Real People as Translucent Holograms

The pedestal layout, but each figure is the original realistic in-context photo re-rendered as a translucent silver-blue holographic capture — the real person and their actual setting (skyline, boutique, greenhouse, gym) curving around them as a wraparound 3D panel that dissolves at the edges. Image-to-image from the original carousel scenes, slightly see-through, floating on the glowing pedestals. The 3D rotator and warm+silver glassmorphism are kept.

The realistic sibling of Direction 27 — the actual people and their worlds, captured as floating holograms instead of stylised avatars.

Direction 29 — Refined D28

AAVATAI · Opaque People, Translucent Setting

Direction 28's layout with the requested fixes: the person is now fully opaque and defined (the real original photo, cut out so it stays solid), and only the background setting is translucent — held in a curved box that rounds at the top and the bottom. The pedestal discs are removed. Built entirely with local tools (rembg + compositing), no cloud generation: each card is the real cut-out figure laid over a silver-blue translucent copy of the same scene.

The refined version: real people solid and sharp, their world ghosted behind them in a curved frame.

Direction 30 — Lightweight glass slides

AAVATAI · Text-in-Card Floating Slides

Per the reference: the image fills the whole panel and fades into a frosted translucent base, with the label, name, ⓘ hotspot, tagline and SELECT overlaid inside that base (so each card is longer and self-contained). Concave soft-curve top, thin glowing light edge, semi-transparent background with the character lifted out, and a soft floating shadow so each slide hovers off the page. Built locally (rembg + PIL).

The lightweight floating-glass-slide version — image-filled, text overlaid into the frosted base.

Direction 31 — Refined floating slides

AAVATAI · Slides on a Glossy Floor

Refinement of D30: gentle edge glow, the fade into a softer translucent white base (the scene faintly shows through), and each figure given headroom so no heads are clipped by the concave top. The slides now hover above a glossy textured floor — a reflective floor sheen plus a soft reflection and contact shadow under each card. Built locally (rembg + PIL + CSS reflection/floor).

The polished version — slides floating above a reflective floor, softer frosted base, full heads.

Direction 32 — Curved glass slides

AAVATAI · Semi-Capsule Slides

Same cards as D30, but each panel now reads as a curved glass slide (semi-capsule), matching the reference. Done cleverly without breaking the flat-image cards: the side edges bow out into a soft barrel silhouette and a cylindrical light sheen is baked across each panel (bright highlight band turning darker toward the far edge), so the surface looks curved — layered over the carousel's 3D fan. Concave top, glowing edge, 60% frosted base and text-inside all kept.

The curved-glass-slide version — barrel sides + glass sheen give the semi-capsule effect.

Direction 33 — Lab / showroom stage

AAVATAI · Slides in the Lab

Same D32 semi-capsule cards, now standing in a lit lab/showroom. Added a stage environment under the carousel: a curved-room backdrop with soft walls, an overhead light arc, faint vertical light strips on the side walls, and a glossy reflective floor band at the base with soft reflections under each card. Pure CSS — the cards are unchanged.

The showroom version — D32 slides on a glossy floor inside a lit curved room.

Direction 34 — The whole page, in motion

AAVATAI · Parallax Lab (full flow)

The complete page built as one seamless, parallaxed scroll on the D33 lab base. Shared motion system: scroll-reveals with staggered grids, a drifting bloom backdrop, element-relative parallax, sticky-nav scroll-spy. Signature beats: a How-it-works progress line that fills as you scroll, pricing figures that count up on reveal, an ambient aurora behind the Web3 band, a sweeping sheen on the final CTA, plus card tilt and magnetic buttons. Copy cleaned to the brand voice (em dashes removed). Respects reduced-motion; lazy-loaded imagery.

The finished, dynamic experience — every section tied into one seamless parallax scroll.